Avenging Angels Inc.

Avenging Angels is an alliance of talents in the arts of persuasion. Our mission is a progressive resurgence in America. To that end we bring to bear our accumulated 189 years of craft and cunning. Winning isn't everything, but incessant losing deadens the soul, and besides, when liberals lose, too many innocent people get hurt. If you too choose to lose no longer, heed the Bible at Romans 12:19 (slightly amended): 'Justice is mine,' saith the Lord; 'I will repay, but in the meantime, call these guys.'

Gene Case was a leading figure in advertising’s Creative Revolution of the 1960s and a founder of the Jordan, Case & McGrath agency, which peaked at $500 million in billings in the 1990s.

In 2001, Gene retired from JMC&P to found Avenging Angels Inc., an advertising agency devoted exclusively to progressive causes. Avenging Angels’ clients include The Nation magazine, The Brady Campaign to Prevent Gun Violence, TrueMajority, Peace Action, United for a Fair Economy, and John Kerry for President.

His first serious advertising assignment was at Doyle Dane Bernbach in 1964, working for Lyndon Johnson to defeat Barry Goldwater for the Presidency of the United States. Political campaigns he later directed helped elect two major state governors and a United States Senator.

In 1969, with legendary art director Helmut Krone, Gene founded Case & Krone, which evolved into Jordan, Case & McGrath. JMC&P launched ground-breaking campaigns for Aetna Life & Casualty, Mennen Skin Bracer, Tums antacid and the NicoDerm CQ stop-smoking patch.

For Joseph Papp’s New York Shakespeare Festival, Gene created the classic Paul Davis poster campaign. A civil disobedience film he wrote and co-produced, Ohms, which was broadcast as a CBS Movie of the Week, helped bring construction of extreme high-voltage transmission lines to a screeching halt for more than a decade.

His writing has been published in various magazines, on subjects ranging from the Principles of Political Advertising, to the Zapruder Film of the Kennedy Assassination, to the 56-game Hitting Streak of Joe DiMaggio.